Director Monica Perez says the video and song are, in part, about a struggle with inner demons. “The idea behind the video was to portray a fractured self,” she writes. “Two sides of a person, each struggling to dominate the other. Rage, fear, despair, defeat [and] solace were emotions I was interested in exploring. I wanted to capture these dark places that are sometimes hard to emerge from, but I also wanted them to look beautiful, considered and filmic.”